Flagship · 8 weeks
Live Basket Intelligence
A working reconstruction of how a Thai fashion catalogue moves from thumb to order — and where it quietly dies. Informational fee: ฿41,900 for an Atelier Seat.
Flagship · 8 weeks
A working reconstruction of how a Thai fashion catalogue moves from thumb to order — and where it quietly dies. Informational fee: ฿41,900 for an Atelier Seat.
We do not cover paid media buying, Meta Ads Manager, or influencer rate cards. If your brief is “scale reach,” this is the wrong programme.
Modules
Screen views versus tap targets. Why a desktop “page” model miscounts Thai app catalogues.
Scroll depth, size-guide opens, and the difference between curiosity and intent.
SKU mix, gift-with-purchase noise, and how a live host changes the average basket mid-stream.
Address fields, OTP waits, and 7-Eleven pick-up as conversion events rather than “UX polish.”
Refusal rates, provincial patterns, and what the warehouse already knew before the dashboard did.
3G fallback during a flash sale. Treating latency as a funnel step.
One page, no appendix theatre. You rewrite until a floor lead can act.
A visiting buyer from a Pathumwan retailer sits in. You defend, you cut, you leave with the note.
Atelier Seat for this flagship: ฿41,900. Observatory Desk (includes two guest retailer briefings after the cohort): ฿79,500. Desk Pass does not include this programme. See all tiers. Enrolment is arranged by email; this site does not process payments.
Materials, guest seats, and Saturday lab access are included. Travel and meals are not.
You need to be willing to sit with CSV exports and a spreadsheet that does not hide behind a BI tool. SQL helps; it is not a gate. Week one will expose anyone who only ever clicked a Looker tile.
Yes. The dataset we use is a redacted fashion catalogue from 2023–2025. It will not teach grocery freshness, pharmacy regulation, or marketplace seller scorecards. If your world is 7-Eleven private label, you will still learn method, but you will have to translate SKU logic yourself.
Up to three seats from one company per cohort. Beyond that the critique becomes a private meeting and we stop it. Write to the desk if you need a closed run.
Module 05 on COD refusal finally gave me language the warehouse already used. I still think week six’s network lab ran an hour too long.
Nalinee cut my first memo in half. The second version is what we still pin above the packing table.
★★★★☆ — strong on live-sale windows, thinner if you hoped for paid social. I knew that from the syllabus and still found it honest.