01 / Pathumwan studio

Mobile baskets leave a trail. We teach you to read it.

Switch Cloudhub is a small Bangkok desk for people who already sit near a retail P&L. We work on Mobile Commerce Analytics: session depth, cash-on-delivery drop-off, and the quiet moments between a tap and a till.

See the live programmes →
Person reviewing a mobile shopping flow on a phone
11studio cohorts since 2019
2,180catalogue SKUs modelled in student briefs
37Bangkok retailer briefings last year
63alumni now sitting inside in-house desks

Flagship

Live Basket Intelligence

Eight weeks on how a phone session becomes (or fails to become) an order. You rebuild a Thai fashion retailer’s funnel from raw event logs, then defend the story in front of a visiting merchandiser.

We do not teach ad buying. We teach what the product and ops teams can actually act on once the click has already happened.

Open the syllabus

Analytics dashboard with conversion charts on a laptop

How the desk teaches

Three habits, not a software tour

I

Read the stall, not the spike

Most “conversion lifts” on mobile are just festival traffic. We train you to isolate the stall inside a session — the scroll that never reaches size, the COD form that loses people after province.

II

Write for the floor, not the slide

Every brief is a one-page note a store or warehouse lead could use on Monday. If it only works in a board pack, it fails the studio.

III

Hold a Thai context

Line payments, 7-Eleven pick-up, and late-night live commerce are not footnotes. They are the dataset. Guest operators from Rama 4 retailers sit in on critiques.

Voices

From people who already had a job

All reviews →

Checkout Friction Mapping made our size-guide tap finally show up as a metric, not a design opinion.

Arun P. · ecommerce lead, Bangkok

I came for dashboards and left with a slower way of reading returns. The Atelier Seat fee is steep if your company will not release you on Tuesdays.

Client in grocery last-mile

Nalinee’s live-commerce window exercise is the only class I have reused verbatim with my team.

Catalogue

Programmes open this season

Full listing →
Mobile payment at a retail counter

8 weeks · Flagship

Live Basket Intelligence

From session replay to a defendable COD story for fashion and lifestyle catalogues.

Syllabus
Apparel retail floor with hanging garments

5 weeks

App-to-Till Attribution

Join in-app events to store scans without pretending every QR tap is a sale.

Enquire
Bangkok temple and city skyline at dusk

6 weeks

Thai Mobile Spend Patterns

Festival calendars, provincial COD, and why nationwide averages mislead a Bangkok desk.

Enquire

Studio notes

Writing from the Rama 4 desk

All notes →
Smartphone on a wooden desk

12 min · Networks

Why add-to-cart rates stall on Thai mobile networks

A 3G fallback during a live sale is not a UX bug. It is a funnel event you can count.

 Packed ecommerce parcels ready for delivery

9 min · Checkout

What cash on delivery still teaches about mobile checkout

COD is not a legacy payment. In several provinces it is still the honest conversion metric.

Visit

The studio sits on Rama 4, not on a slide template.

Come for a prospectus conversation. We answer within two working days and we will tell you if a programme is a poor fit.

Write to the desk

Address

Street: 369-375 Rama 4 Road Rongmuang; City: Pathumwan; State/province/area: Bangkok; Zip code: 10330; Country: Thailand

Phone: 662 2151568

info@switch-cloudhub.digital